Welcome

I teach professional go-getters how to dress for their body so they finally exude the confidence they already have.

You couldn’t care less about what you wear.
But what you DO care about?

Feeling good in your body. Walking into a room without the fear of being seen. And knowing exactly how to put together an outfit instead of panic-buying another last-minute dress you don’t actually like.

That’s why you’ve procrastinated clearing out your closet knowing by the end of it, you won’t know what to do next. 

If you’re looking for someone to teach you how to style yourself better than anyone else — welcome.

In a world where we’re inundated with ads about the blouse you "need" to get and the hottest bag that’s selling out, I know it can be confusing to figure out what to wear.

I’m here to cut out the noise and uncover your true sense of style, so you look and feel good *without* the stress of keeping up with the next trend that'll disappear in a week.

Around here, we're all about

Body Neutrality

I've had my share of navigating body image challenges. I get it. We will always talk about your body for what it is — not what it should be or how someone else's body is better than yours.

Collaboration

I like to say you know yourself best. I'm simply your guide who gives you the tools so we co-create the style identity you envision for yourself. 

Organization

Clients come to me for style, but they end up raving about how organized we are (thanks ops skills). You'll know what to expect every step along the way, which makes our time together even more fun and stress-free.

BEHIND the BRAND

I'm Jia. Personal Style Coach. Cat Mom. On a mission to shift the way you see your body in clothes.

At that point, I knew something had to change.

So I bought a $2,000 suit to celebrate my promotion and thought this was the start of my new style journey. But it wasn’t — it was just another shopping regret with a much higher price tag.

Only when I stopped shopping mindlessly and following fashion bloggers, I finally learned about the foundations to building my own personal style.

The first foundation was learning about body shapes. That changed everything. And no, we’re not talking about the pear kind.

Then, I learned about my best colors and dressing for my personality. That's when I became known as the stylish one in the office, and people started asking me how they could look put together.

I thought, why not teach them the foundations I learned?

And that’s how I created my unique approach, so you can find your own personal style with a proven process that’s timeless and approachable.

How did we get here? It started with being told two things growing up:
In order to be successful, you need to be pretty.

I wasn’t pretty.
So when I got promoted to be Director at my big girl job after college, all I could think about was how I still wasn’t “successful” because I hadn’t figured out how to look pretty in clothes.

— E, Style Coaching Client

You are filled with so much positive energy and are so much fun to work with. I never felt any judgement throughout the process, and you encouraged me to do mental deep dives into why I feel a certain way surrounding clothing.

on the yoga mat

the vibes

Corinne Bailey Rae

Manhattan up

HAPPY
PLACE

last concert

COCKTAIL
ORDER

Guilty Pleasure

xoxo, Gossip Girl

NEVER
WITHOUT

my ring stack

cappuccino with oat milk

PICK ME UP

Vienna (for the coffee, ofc)

VACAY
SPOT

Let's get you feeling

confident

Ready to work together to define your style?
Tell me your style goals and I'll point you in the right direction!

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The Shop

Timeless pieces for your closet. Featuring Summer 2025.

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