you don't feel like you look put together.
So even if you're well respected among your colleagues and network, you're afraid of being seen.
Deep down, you know you've got it together. Yet, when you look in the mirror,
I don't do flashy transformations.
If you want a temporary confidence boost, closet purges and shopping trips can be a quick fix.
But if you want to feel confident all season long and beyond — that's a process you can't rush.
You're ready to dress your body with confidence. Forever.
You're already investing in high quality pieces. Yet somehow, you still want to throw them out 3 months later and feel like you have nothing to wear.
You're ready to get dressed with ease, efficiency, and feel good in your body so you can move onto the more important part of your day — like nailing that training presentation or being fully present with your girlfriends at brunch.
that's why i'm here.
Are you ready to ditch the guesswork of figuring out what fits your body and finally like what you see in the mirror?
After 6 years of research and experimentation, I condensed what I've learned to a 12-month experience, where you'll start seeing the evolution of your style from Week One of working together.
And if 12 months seems like a long time, let me ask: How long have you thought about your style and never did anything about it?
YEARS, right? I thought so.
YOU’RE in the RIGHT PLACE / YOU'RE in the RIGHT PLACE
IF YOu'RE LOOKING to...
prioritize yourself after years of caring for others first
attract, not seek, attention when you walk into a room
look good and feel comfortable at the same time
know what the heck you're looking for when you're shopping
PRESENTING
The Style Identity Program isn't here to give you instant gratification with 50 new outfits overnight.
It's an immersive 12-month styling and coaching experience where the journey is as impactful as the destination. We explore the person you've become, define your style identity so it reflects the confidence you already have, and turn heads because you feel good on the inside AND out.
"I love that it was actually several months into the process before we really cleaned out my closet...
“
— E, Style Identity Client
There were so many activities up front that really helped frame my style and translate what I was seeing in my brain into reality."
01
Find what fits your body without waiting for your dream body.
With my own body image journey, I know how hard it can be to find what fits, even when your body's changing. I use non-judgmental, body-neutral language to help you see your body in a whole new way.
you're about to...
02
Wear colors you like without feeling boxed into a color season.
We find your best colors and add in your personal favorites, even if they're not the "right" colors. Because your style becomes unique when you know how to break the rules.
03
Build your wardrobe foundations without worrying about trends.
You become the trend when you find signature staples unique to your wardrobe. People will know it's you before they even see your face.
"I feel more capable and decisive of assessing and putting together outfits that I feel really kind of hit all of the checkboxes — like, what feels comfortable for me, what I want to express myself with, and what I want to feel good in."
“
— S, Style Identity Client
In these first coaching-forward sessions, we'll dive deep into what makes up your personal style. Think of it like style personality tests. We're talking body shape, colors, lifestyle, and more.
STEP 01
Step 02
Step 03
STep 04
A digital personal style guide that you can carry with you wherever you go, so you know exactly how to put together outfits for any occasion and shop with confidence.
It's time for the PURGE! The big project everyone gets excited and overwhelmed about. Don't worry, we'll make it fun! We keep what aligns with your personal style guide and let go of what no longer serves you. You get to see all the work from the first 3 months come to life.
An organized closet that makes sense for your personal routine and a digital closet of everything you own (and actually like).
STEP 01
Step 02
Step 03
STep 04
You start mastering your own style. We put everything from the first 6 months into practice by creating outfits with what you already own, shop for new pieces with intention, and start learning how to break the rules to play up your style.
Personalized guidance to create signature looks for every season of the year, on-site and virtual shopping experiences, packing lists and digital lookbooks for your lifestyle.
STEP 01
Step 02
Step 03
STep 04
By now, getting dressed has become one of the easiest parts of your morning routine. As life changes, so will you. I will be your personal resource for life, and we get to take more creative risks to level up your style over time.
Ongoing concierge-level support so you know you're always looking your best, whether it's for a tech conference, brand photoshoot, resort vacation, or your son's wedding.
STEP 01
Step 02
Step 03
STep 04
my clients get
Got the courage to wear an outfit she never thought of wearing until we styled it.
R, CEO of PR & Marketing Agency
Embraced fits that highlighted her body shape even when she navigated body changes.
T, Film Director
Found new confidence by discovering jackets that fit his body shape.
M, Sr Solutions Architect
Finally started having fun putting together outfits that suited her personal taste.
R, Professor and Business Coach
Became known as the stylish and put-together one in the friend group.
A, Software Engineer
Each part of the process (see here) is carefully curated to give you the guidance you need in this journey. In the 12 months, you'll have a personal style guide tailored to your needs, an organized closet based on your lifestyle, shopping support, and access to me via text messaging and voice notes.
Your investment begins at $10,000. Schedule a Meet & Greet to get started today.
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now
before
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Before & Now
“It was a liberating mind shift to emphasize parts of my body without trying to hide or feel ashamed about other parts.”
— S
“My favorite part has been the packing lists — they're super helpful. And now I'm not fixated on shopping or stalking websites.”
“It's a really wonderful investment. You'll have a system you can take with you and use for several years, decades to come."
"Jia is able to give insight for someone to fully understand why something works."
— J
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— M
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— V
Frequently Asked Questions
Q: How does this whole process work?
A: We'll have you start by taking lots of photos so we can document the evolution. Let's see what you're wearing and what your current body shape is like.
I'll gather the info and curate it so you have a blueprint for what works for your specific features.
You'll have proactive guidance from me throughout the entire 12 months so you know exactly what to expect each time we meet.
Q: How much time should I set aside to get the full experience?
A: In months 1-3 we have the most structure. We'll meet virtually every 1-2 weeks for 1-1.5 hours.
In months 4-6, we'll meet virtually every 2 weeks and take 1-2 days to curate your wardrobe in person.
In months 7-12, we'll meet virtually every 2 weeks with shopping trips and tailoring appointments as needed.
Q: I'm losing/gaining weight, can I still benefit from this program as my body changes?
A: Absolutely! I actually recommend clients to start working together while going through body changes, because you deserve to feel good now.
And unless you're bodybuilding, your body frame won't change that much with weight gain or loss. So, we can build the foundations no matter what size.
Q: I've accepted my body but don't like what I see in the mirror. What do I do?
I know what it feels like as someone who's gone through body image challenges. If strong emotions come up when you talk about your body, I recommend you seek professional help to navigate those feelings.
If you're ready to talk about your body in a way where we can set aside your emotions, then I can guide you finding the types of clothing that will suit your natural body shape and meet you where you're at.
I'll always use non-judgmental, body-neutral language when analyzing your body shape.
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New to personal style and need to ease into it?
I got you.
Click here to check out my à la carte packages.
